Words on Shirts
Developed as part of a larger music campaign, the shop treats its inane product with total self assuredness, pairing a restrained visual system with a frictionless buying experience.
Words on Shirts starts with an almost unreasonable commitment to its own premise. The design challenge was to carry that voice all the way from the first impression to the details of choosing a product.
A spare grid and matter-of-fact typography make the product the main event. The personality comes from timing, copy, and tiny moments of interaction rather than layers of decoration.
The composition adapts. The personality stays. A few moments from the mobile experience.
Constraint can be a useful source of character. The appeal of Words on Shirts stemmed from a reference made in an artist’s song, so the intrigue of this site depended on its withholding any attempt to defend the product’s existence. Designing as though a consensus should be apparent as to the logic of the product’s existence allowed room for the visual presentation to take center stage.
